A spokesman for the company said that the company was aiming for a “no helmet, no head injury cover”.
The move has provoked controversy as many skiers insist that wearing a helmet is over-cautious, the reserve of slalom skiers.
In Italy it is against the law for children to ski without a helmet.
Critics of Essential Travel’s proposal have pointed out that a skiers helmet would need to be seven inches thick and twenty inches wide in order to prevent injury in a head on collision at 30pmph. It would seem that insurers are not looking out for skiers’ best interests but are exploiting regulations to defend themselves against claims.